We are guilty here at Cyclingnews of focussing on the pure performance tech, especially at the Tour de France. Mark Cavendish’s marginal gains in service of his record-breaking 35th stage win have already been the subject of a whole tech article in themselves, but his shoes slipped totally under our radar.
Cav often has custom Nike cycling shoes - shoes it must be said that nobody else has because Nike doesn’t sell them - but his most recent and likely final pair of custom shoes have been designed by none other than Damien Hirst.
