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Sports Illustrated
Sports Illustrated
Sport
Pete Reid & Thore Haugstad

The Art of Savoring a World Cup—From ‘We’ll Deep-fry Your Paella’ to the Law of Jante

On a freezing November evening last year, a gang of soccer players skipped into a bus heading to downtown Oslo.

They were going to the town hall to celebrate Norway’s first World Cup ticket since 1998, a big deal on this five-and-a-half-million-strong strip of snowy mountains, oil rigs, salmon farms, high taxes and caramelized brown cheese.

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