The Apprentice's Shazia Hussain has been eliminated after a disastrous task of creating advertisements for electric motorbikes.
In episode five of the 2023 BBC series, Lord Alan Sugar tasked the two groups of candidates with creating an advertising campaign for an electric bike, branding the vehicle and pitching their work to a panel of experts.
Project manager Bradley Johnson thought the blame lied with the branding team and brought back in sub-team leader Shazia and Avi Sharma. Avi created the brand name 'Zip Zap' with the tag line 'Zip along in a zap' which was slammed by the judging panel, and didn't go down well in the boardroom either.
