A Merseyside entrepreneur has joined The Apprentice's latest line-up.
Victoria Goulbourne, 28, is just one of the fresh new faces battling it out to become Lord Alan Sugar's new business partner. She will go head-to-head against 17 others in a series of profit-focused business tasks before presenting her own company in a bid to receive a staggering £250,000 investment.
The former flight attendant from Formby runs her own online sweet business, The Sweet Life UK, which she started during the lockdown and has since flourished into a booming success.
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Confident in her abilities to impress, Victoria said: "My customer service skills are unrivalled. I know what consumers want. I’ve travelled all over the world and I’m not afraid to take on a challenge.
"I deserve Lord Sugar’s investment as I’m adaptable and have a keen business acumen. During the pandemic I had to change my career suddenly, I identified a gap in the market where there are no pick and mix sweets presented aesthetically. My business took off quickly and with Lord Sugar’s investment I know it could fly."
The Apprentice typically hand picks a number of fiery entrepreneurs which Victoria will no doubt be a part of as she admitted her biggest weakness was being "outspoken." She said: "I’m direct and outspoken, but this is because I’m passionate and know what works."
The Apprentice airs January 5 at 9pm on BBC One
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