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Liverpool Echo
Liverpool Echo
Entertainment
Christopher Megrath

The Apprentice sees Merseyside sweet entrepreneur join BBC show

A Merseyside entrepreneur has joined The Apprentice's latest line-up.

Victoria Goulbourne, 28, is just one of the fresh new faces battling it out to become Lord Alan Sugar's new business partner. She will go head-to-head against 17 others in a series of profit-focused business tasks before presenting her own company in a bid to receive a staggering £250,000 investment.

The former flight attendant from Formby runs her own online sweet business, The Sweet Life UK, which she started during the lockdown and has since flourished into a booming success.

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