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Matt Evans

The Apple Watch Series 9 could sport an 'AI fitness coach', and it's got me worried

Garmin Instnct Crossover Apple Watch Ultra

Apple is allegedly working on an AI health and fitness coaching service, which would use data from your best Apple Watch to make suggestions to improve your sleep, adjust your eating habits, and create exercise programs tailored to your stats.

The new coaching service is temporarily codenamed Quartz according to Bloomberg and industry analyst Mark Gurman, although it’s allegedly only in its early stages and won’t appear on your wrist until 2024. As such, it’s unlikely to be showcased at the Apple WWDC 2023 conference in June.

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