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Technology
Lloyd Coombes

The Apple Car project stalled due to Apple's 'hubris' - Gurman

Apple Car concept.

Apple's long-running development of the 'Apple Car' stalled due to "hubris", according to Bloomberg's Mark Gurman.

Rather than working on a less ambitious project that would offer features similar to a Tesla model, Apple instead opted to "change the world" when it set out to begin the car's development in 2014, Gurman explained in the latest issue of his Power On newsletter.

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