Despite massive earnings in Q4, Amazon Prime is enacting price hikes (just like Starbucks and Netflix have done in recent weeks). In a Thursday earnings report, the company, which is the second-largest private employer in the U.S. with nearly a million workers, announced it would increase Prime membership prices from $119 to $139 annually from $12.99 to $14.99 monthly. The price change goes into effect for new members on February 18 and, for current members, the first date of renewal after March 25.
According to the company, the increase has nothing to do with this week’s news that the city of Rotterdam is removing a historic bridge so that Jeff Bezos’ yacht can pass through. Instead, Amazon is pointing its finger at the supply chain and inflation.
