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Marie Claire
Marie Claire
Lifestyle
Emma Childs

The Analog Bag Trend Is an Antidote to Algorithm Brain Rot and Doomscrolling

A collage of analog bags holding knitting needles, yarn and art supplies from Sierra Campbell and Emily Karst.

In May 2025, Sierra Campbell committed to the most gallant task a person can undertake in our modern era: She would get off her phone and go “analog.”

The 31-year-old content creator and mom of two substituted her scrolling for hands-on, no-screen hobbies. She started knitting in her free time. Watercolor painting. Using Polaroid cameras. Doing crossword puzzles. Writing letters to pen pals.

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