The streaming market is bracing for a significant shift as Amazon finally updates its flagship hardware. After half a decade without a major look, this refreshed 4K Max model aims to reclaim its spot at the top of the pile. Google TV may face pressure on its current lead if these hardware changes live up to the hype.
While Amazon is a rare no-show at CES 2026, the firm hasn't been resting, with multiple thrilling enhancements set to arrive soon.
