The American grocery landscape changed permanently when European discount chains entered the market. For decades, traditional supermarkets dominated the suburbs. That dominance is currently under severe attack. Two German retail titans are fighting a fierce battle for the loyalty of the budget-conscious shopper. Aldi and Lidl operate on very similar business models, but they execute their strategies differently. They both promise rock bottom prices and a streamlined shopping experience. As they open hundreds of new locations across the country, shoppers must decide where to spend their money. Here is a look at the Aldi versus Lidl price war and who is winning the checkout battle.
