Adobe has drawn plenty of ire for its commitment to generative AI, but as it launches a huge barrage of AI-powered tools at Adobe Max 2025, a small collective of stats suggests that generative artificial intelligence might not be as controversial among creatives as I might have otherwise assumed.
The photo editing software colossus recently performed a survey of 16,000 creatives on their use of creative generative AI, and Adobe’s conclusion is that AI “has become an essential part of their toolkit and a key competitive edge helping them stand out”. Backing up that statement is 86% of creators, globally, who admitted to using creative generative AI. In addition, a slightly smaller percentage said that AI “helps them create content they otherwise couldn’t have made”. While 76% used AI to help grow their business/personal brand.
