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Windows Central

Technology

Cale Hunt

"The 'AI Stigma' is real and severely punishes developers": A new study shows how much using AI in games hurts sales, and the numbers are hard to believe

Steam Valve Windows Central

Steam's AI disclosure on the Black Ops 7 store page, with Futurama's Fry character squinting at the text.

AI and gaming are becoming an inseparable match. Whether it's AI used in modern graphics rendering or AI used in actual game development, I've stated several times that I don't think they'll be separated anytime soon.

The rise of AI has been causing hiccups for global PC game markets like Steam from the very start. In January 2024, Steam owner Valve announced that its storefront would now contain AI disclosures from developers. If AI were used in development, you'd be able to clearly see it on the game's page.

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