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TechRadar

Martin Sweeney

The agentic commerce gold rush risks repeating ecommerce's biggest mistakes

Someone typing at a keyboard, with an ecommerce shopping cart symbol floating in the air.

Agentic commerce has become the latest obsession in ecommerce.

The technology is certainly compelling. Instead of consumers browsing websites, comparing products and making purchases themselves, AI agents increasingly do the work for them. They search, compare, recommend and transact on our behalf. According to the hype, agentic commerce has the potential to transform the way we shop online.

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