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Digital Camera World
Digital Camera World
Mike Harris

The Adobe Creative Cloud All Apps price hike is confusing, but could SAVE you money. BUT I think paying extra for exclusive AI tools might not be all bad

Hands typing on MacBook running Adobe Lightroom Classic in Library module with images of footballers. A few cameras can be seen in the background as well as a pot plant .

It was only a matter of time before Adobe increased the cost of its Creative Cloud All Apps plan, following the price hike to its Photography and Lightroom plans, earlier in the year. But few could have expected that the software giant’s premium all-you-can-eat plan would cease to exist in North America (as you were, if you reside elsewhere) and instead be carved up into two new plans: Creative Cloud Pro ($69.99/month) and Creative Cloud Standard ($54.99/month).

The former is essentially the All Apps plan with full software functionality, while the latter doesn’t include the Firefly Boards (beta), third-party generative-AI-model integration, premium generative features, and unlimited credits for standard generative features. But before I get into the price changes, this perfectly illustrates a long-term problem I’ve had with Adobe’s pricing structures, they’re so darn complicated. So much so that, according to PetaPixel, even Adobe’s own Help Center initially failed to make it clear that new customers – not just existing customers – can sign up to the cheaper, standard plan.

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