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Creative Bloq
Creative Bloq
Technology
Daniel John

The Adobe AI backlash should be a warning to every tech brand

Adobe logo.

If you're a creative (and you haven't been living under an AI-generated rock), you've probably encountered the backlash faced by Adobe in response to changes to its terms of service in recent days. To recap, users received a notification to that terms had been updated to include clarification that the company can access users content "through both manual and automated methods," leading many to speculate that Adobe could access anything we create – and potentially use it to train its AI.

Adobe quickly back-pedalled. After telling Creative Bloq the policy had been in place for "several years" and that the tweaked wording was all in the name of transparency. But days later it was compelled to publish a blog post explaining the changes. 

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