The AA has revved up its advertising in a recent collaboration with Capcom, creating animated billboards featuring fan favourite characters from the iconic Street Fighter games. The Automobile Association, known for its breakdown recovery service, recently launched the "It's ok. I'm with the AA" campaign, reinforcing its customers confidence in their services, no matter how extreme the situation.
With the release of Street Fighter 6 in June of this year, it's clear that the series is having a resurgence, and the AA's retro ad is giving us a much needed nostalgia fix. The game is a pop culture icon that's gained massive success, becoming one of the highest grossing video game franchises of all time, selling over 50 million units since its release in 1987. No wonder the AA is so keen to have this cult classic on its side.
