Soft curves, streamlined silhouettes and sleek fabrics: the A/W 2024 menswear collections were imbued with a new flamboyance, seeing classic ensembles reimagined with a sense of panache and performance.
There was Loewe, where creative director Jonathan Anderson looked towards the ‘iconography’ of Hollywood and the ‘collaged realness’ of social media with a collection adorned with theatrical flourishes. This included bows and beads alongside the delirious illustrations of Los Angeles-based artist Richard Hawkins (‘it’s all about different types of validation… how we perceive ourselves to the outside world,’ said Anderson at the time).
