Americans might be drinking less beer these days, but that’s only opening up more inventive ways to deal with the surplus.
Wrangler jeans has teamed up with Coors Banquet to create a new category of pants: beer-wash jeans. And, in a bet that someone who wants a pair of these is likely still enjoying a cold one from time to time, the denim comes with a tag that features a bottle opener. It also comes with a variety of patches for people who want to customize their pants.
