It’s been a few days since Taylor Swift visited Arrowhead Stadium to watch the Kansas City Chiefs amidst Travis Kelce courtship rumors and the effects are still being felt across the NFL.
From memes to other NFL players telling folks to shoot their shot, Swift mania has officially hit football in a big way. And much like how Swift’s summer Eras Tour was a boon to the United States economy — yes, seriously — the pop star’s impact on the NFL is already being felt days out from her very public appearance at the Chiefs game on Sunday.
MORE: Video shows a classy-as-always Taylor Swift helping clean up the Kelce family suite after game.
According to a report from Front Office Sports, Swift has had an instantaneous impact on the NFL, the Chiefs, and even Kelce himself. Here are the six wildest stats that showcase just how hard the Taylor Swift effect has hit the NFL.
1
Chiefs-Bears drew 24.3 million viewers for most-watched NFL game of the week
Somehow, nearly 25 million people tuned into a game with the lowly Bears to catch a glimpse at Swift at Arrowhead Stadium. Too bad Chicago couldn’t have put together a better performance in front of all those eyeballs.
2
Chiefs-Bears viewership earned 63 percent increase with women
Compared to last week’s Chiefs vs. Jacksonville Jaguars matchup, Chiefs vs. Bears increased viewership with women viewers age 18-49 by 63 percent.
3
Travis Kelce jersey sales jumped 400 percent with Fanatics
Not only that, Kelce now has a top-5 selling jersey in the entire NFL!
4
Travis Kelce added more than 300,000 new Instagram follows
According to The Sporting News, Kelce had more than 300,000 new Instagram followers by Monday afternoon.
5
Jason and Travis Kelce's podcast soars to No. 1 overall on Apple
“New Heights with Jason and Travis Kelce” — the podcast co-hosted by the two NFL star brothers — is sitting at No. 1 on the Apple charts and No. 4 on Spotify’s rankings.
6
Interest in Chiefs tickets skyrockets on StubHub nearly threefold
According to The Kansas City Star, a StubHub spokesperson stated Chiefs ticket sales have increased by nearly three times, with ticket searches also up on the site as well.
