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Fortune
Fortune
Amanda Gerut

From Martha Stewart to Dockers to Toys "R" Us, brand managers are raking in billions betting on classic American names

(Credit: Jeff Schear/Getty Images for NYCWFF)

A mystery has been roiling longtime wearers of Dockers’ ubiquitous khaki men’s pants: Why are things dropping out of people’s pockets when they sit down?

“My change and keys fall out sitting,” posted Robert C. about his Dockers Men’s Classic Fit khakis. “Excellent with major exception of front pocket depth,” wrote Disappointed Loyalist, who posted a one-star review of a pair of pebble-brown Signature Classic Fit trousers. “These are actually 4-star pants,” clarified IWearPants in an online review thread. “Unfortunately, they’ve committed the ultimate atrocity in fashion; they made the pockets too shallow.”

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