Matt* should’ve joined Twitter years ago. He fits the user profile perfectly: highly educated, a politics junkie, across the news, loves a debate, and he’s a climate scientist.
But unlike many users publicly grappling with Elon Musk’s new universe, threatening to jump ship (but then lingering on the deck), or trying to muster the energy to migrate to another platform and, ahem, “toot”, Matt is a social media virgin. Unblemished, unsullied – the 46-year-old has never joined a single social media platform.