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Windows Central
Windows Central
Technology
Jennifer Young

The $30 Xbox Game Pass problem could be fixed without dropping the price

The Xbox logo coming up over a mountain with several characters around it. The words, "Xbox Game Pass" are below the Xbox logo.

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the straw that broke the camel’s back. I wrote back in October about how the service had finally stopped delivering the value I personally needed.

At the time, Microsoft’s justification for that 50% jump was the "enhanced value" we were getting. More day-one games, upgraded Cloud Gaming (now officially out of beta at 1440p), and "perks" like Fortnite Crew and Ubisoft+ Classics. But let's be real, we all knew it was the Call of Duty Tax. Microsoft spent $69 billion to get Black Ops on the service, and they needed everyone, even the non-shooter fans, to help foot the bill.

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