Over the last decade, we’ve witnessed a revolution in the business world as many more companies prioritize purpose as a core pillar. I have interviewed over 1,000 top CEOs–and seen their sentiment and priorities change over time.
The movement is mainly driven by the widespread transparency enabled by social media and a passionate younger generation who are committed to building a better world. And while purpose-driven companies have existed for well over a century, the second wave of purpose-committed companies, “Purpose 2.0,” is now becoming central.
