Every summer, Amazon entices sweaty consumers with steep discounts on everything from slushie machines to tower fans in a tradition appropriately known as Prime Day. But you don’t need to sit out the savings if you don’t have a Prime membership (or just prefer not to shop at Amazon).
To compete with Prime Day, many of Amazon’s biggest competitors now dial their own prices to the lowest of the year during the same week. From Walmart to boutique brands including Cozy Earth and Caraway, everyone wants to lure you away from the Jeff Bezos-founded mega-retailer. And they’re willing to offer impressive discounts to do it.
