Japan is an industrial juggernaut and has long been one of the world’s biggest car exporters. Despite this, the country’s appetite for all-electric cars is extremely low. In the first half of 2023, just 2% of Japan’s new car sales were represented by pure battery EVs (hybrids excluded). The fact that local automakers like Toyota and Honda only offer a handful of battery-powered models on their own turf isn’t helping grow the adoption rate either. And here’s where the Chinese automakers come in. Again.
