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Fortune
Fortune
Trey Williams

The 2 questions companies need to ask for social impact

(Credit: Rebecca Greenfield for Fortune)

If it's been said once, it's been said millions of times: employees increasingly want and expect the companies they work for to have a social impact strategy.

More than three years after the murder of George Floyd became an inflection point for corporate America to fully embrace diversity, equity and inclusion efforts, there are still unanswered questions. Many center around how companies should invest in having a social impact, and the way they measure and evaluate success.

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