You probably know that the Paris 2024 Olympic Games start today whether you've seen the official Olympics poster design or not. Some might even argue that in an era of mass digital media, the Games no longer need much promotion at all. It was a different story in the past, when the best Olympic Games posters helped establish the event as a major global spectacle.
But even today, no Olympics branding campaign is complete without posters. They might no longer be necessary to announce the event itself, telling the world when and where it's happening, but they serve to achieve the marriage of art and sport that Pierre de Coubertin, the founder of the modern Olympic movement intended. They also promote the host city in the world, showcasing its cultural importance.
