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Bangkok Post
Bangkok Post
Technology

The $15,000 EV is here but only in Japan for now

Japan Nissan Mitsubishi Nissan Motor Co Makoto Uchida
Takao Kato, chief executive officer of Mitsubishi Motors Corp, right, speaks to members of the media with Makoto Uchida, chief executive officer of Nissan Motor Co, following an off-line ceremony at the Mitsubishi Motors Mizushima plant in Kurashiki, Okayama Prefecture, Japan, on Friday. (Photo: Bloomberg)

Nissan Motor Co and Mitsubishi Motors Corp have unveiled two new electric mini vehicles, betting consumers will embrace a battery-powered take on the well-loved class of tiny, affordable Japanese cars.

Marking a key push into a less-served part of the EV market that could help spur wider adoption, the chiefs of the two carmakers took the wraps off Nissan’s Sakura and Mitsubishi’s eK X EV on Friday. The two small, boxy EVs are set to go on sale in Japan this summer at a starting price of less than US$15,000.

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