
For the past eight years, Stamford, Connecticut-based furniture company Lovesac has been transforming its supply chain.
Following the introduction of tariffs during President Donald Trump’s first administration, Lovesac CEO Shawn Nelson made the decision to move some of its manufacturing from the mainland to Vietnam, Indonesia, and Malaysia. After a raft of tariffs to begin Trump’s second term, Nelson not only felt validated in his decision to diversify the supply chain; he doubled down on the idea, moving more production to the U.S.