The guitar world is well and truly in the midst of a digital market boom, and as the online space becomes a more important battleground for retailers, traditional brick-and-mortar stores are struggling to survive.
Over the past few years, several physical guitar stores have closed down. Retail giant Sam Ash, for example, officially closed all of its stores in March 2024, a mere two months after it attempted to weather the storm by closing 18 of its 44 locations across the US.
