Former Nintendo president Satoru Iwata outlined a "blue ocean" strategy with selling the Nintendo Wii, which is to say it was designed to tap into the "ocean" of potential customers outside the usual gamer sphere. Well, it turns out there's an untapped blue ocean of people who wanted Pokémon with guns, because the survival-crafting Poké-like Palworld is selling so fast it's putting hot cakes to shame.
How fast? This thing is already the fifth most-played game in Steam's history by concurrent players just three days after launch—3,000 more Palworlders at peak hours and it'll unseat Dota 2, while recent triple-A heavy hitters like Hogwarts Legacy or my beloved Baldur's Gate 3 and Elden Ring trail far behind.
