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Digital Camera World
Digital Camera World
Tom May

That photo of a terrified vole is back – here's what it can teach us about going viral

Front cover of German newspaper Bild with image of smiling vole in the talons of an eagle with Instagram comments.

Wildlife photographer Sha Lu had a disappointing morning. He'd driven out to his local park in Mountain View, California, on June 15 2025, hoping to catch a white-tailed kite performing its remarkable mid-air food exchange; a male passing prey to a female or juvenile while both are in flight. He'd been shooting these birds for years. He knew what a great frame looked like.

What he got instead was a juvenile kite with its back to him, blocking the action. Dejected, he packed up. It was only later, during post-processing, that he started flicking through the "less interesting" frames from his Sony A1, and noticed something extraordinary staring back at him.

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