For a long, long time, the humble Japanese Kei truck was the epitome of cool and functional for automotive enthusiasts and farmers alike. They offered fuel-sipping practicality with solid payloads, and we're the size that was perfect for tootling around town and not dominating the landscape. Yet, for most, they were unobtanium, as legal disputes around the country, and the US' own idiotic import laws, made them extremely difficult to get.
Some did, which somehow made them all the cooler. And that, along with new truck prices being astronomical, is what's led companies like Amazon-backed Slate and the new automotive startup REO Industries, which has been making the rounds on the internet as of late, to promise a modern Kei truck for the American populace.
