From High Peak to Hyderabad, 26 Manchester United fans from supporters' clubs are crammed into the press conference room of the Jimmy Murphy Centre at Carrington on Wednesday.
The setting is familiar: lights, cameras, chairs lined out in rows of three on either side in anticipation of a press conference, only this time the seats are occupied by the fans.
Erik ten Hag strides into the room and takes his usual seat, accompanied by a press officer. He fields 11 questions from a scheduled 12 (one fan arrived late for the event) over 20 minutes ahead of stepping onto the grass for the final training session for the Aston Villa League Cup tie.