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Budget and the Bees
Budget and the Bees
Latrice Perez

That ‘Free Trial’ You Signed Up For Is Designed to Be Nearly Impossible to Cancel

impossible to cancel free trial
Image source: shutterstock.com

It starts with a simple, tempting offer. “Start your 7-day free trial!” You enter your credit card. Then, you think, “I’ll just cancel it before they charge me.” But then you forget. Or worse, you try to cancel and find it impossible. This is not an accident. That free trial you signed up for is a trap. In fact, companies design it from the ground up to be nearly impossible to cancel. This practice has a name: experts call it ‘dark patterns.’

What Are “Dark Patterns”?

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