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The Guardian - UK

Entertainment

Catherine Shoard

‘That film taught Mattel nothing’: screenwriters lead backlash to ‘women in film’ Barbies

Barbie Mattel David Simon Greta Gerwig

‘Where’s key grip Barbie?’ … (from left) director Barbie, cinematographer Barbie, movie star Barbie and studio executive Barbie. — ‘Where’s key grip Barbie?’ … (from left) director Barbie, cinematographer Barbie, movie star Barbie and studio executive Barbie. Photograph: Mattel

Three months after the end of the Writers Guild of America strike, screenwriters have spearheaded a backlash to a new range of Barbie dolls.

Mattel’s new “women in film” range, unveiled on Wednesday, includes a “studio executive Barbie”, a “film star Barbie”, a “director Barbie” and a “cinematographer Barbie”, but leaves the people responsible for scripts unrepresented.

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