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The Guardian - UK
The Guardian - UK
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Niamh Dunne

Thanks to Threads, Meta just got bigger. Should we be concerned?

threads logo
‘The launch of Threads illustrates the complexity of competition in digital markets.’ Photograph: Avishek Das/SOPA Images/Shutterstock

Meta Platforms launched its Threads app earlier this month. In less than five days, it had 100 million new users, surpassing ChatGPT’s recent record as the fastest-growing online platform in history.

The company that owns the Facebook, Instagram and WhatsApp platforms has long faced competition law scrutiny over its acquisition and exercise of market power. It has a history of aggressively acquiring promising new competitors and folding them into the Facebook family before they can pose a realistic threat to the company’s market dominance. Indeed, the Meta chief, Mark Zuckerberg, even tried to buy Twitter, twice, more than a decade ago.

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