Twenty-two-year-old Sofi Yazachew tried the Barbie ponytail months before the craze over the film started. “I’ve always been a mega fan, so whenever I do my hair it will always reflect something to do with her,” she says.
However, some are slightly newer devotees. With the new Barbie film – starring Margot Robbie and directed by Greta Gerwig, hitting screens next week – Barbie-inspired style has boomed. From collaborations with Crocs and Aldo, to searches for “Barbie-inspired outfit” up 600%, magenta mini dresses and rose-coloured heels are swishing firmly into the spotlight.
