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Technology
Jeremy Kaplan

Thanks to Apple, you'll likely want to subscribe to your next Ford

Ford Apple Peter Stern Jim Farley Services
Ford bronco app on an iPhone in front of a bronco

The experience of buying a new Ford may change dramatically in the next 24 months -- and it’s all thanks to Apple.

Ford on Monday morning announced that it had hired former Apple exec Peter Stern to head a new push for subscription services at the car giant. Stern had been vice president of Services, overseeing Apple TV+, iCloud, Apple News+, Apple Books, Apple Arcade, and more. Apple had two subscription services when he joined, Stern noted; it had over a billion subscribers when he left. Thanks to Apple's success in subscription services, other companies are looking to grow subscription revenues as well -- including Ford.

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