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The Guardian - US
The Guardian - US
World
Andrew Lawrence in Santa Rosa Beach, Florida

‘Thanks for visiting Florida’: one Black family’s road trip to a ‘hostile’ tourist trap

florida postcard says 'greetings from florida, tropical wonderland'
A Florida postcard from the 1950s. The NAACP advisory came weeks after we had plunked down a sizable non-refundable deposit. Photograph: Found Image Holdings Inc/Corbis/Getty Images

The sugary sand on Santa Rosa Beach is cool below the surface, sweet relief after a 10-minute hot-step from the parking lot with an armload of bulky chairs and a hangry toddler dragging me down. But by the third day of our family vacation, my young boys have settled in with their plastic shovels and left me cracking open a Michelob Ultra before noon. Drinking in the brew and the whooshing azure surf, I’m gobsmacked that this is what passes for adventure travel nowadays.

On 20 May the NAACP issued a travel advisory for Florida, noting a flagrant streak of contempt for and hostility toward Black, ethnic and queer communities; in a news release, the group quoted the state-sanctioned “war on woke” the Republican governor championed in a craven bid for his party’s presidential nomination. The NAACP board chair, Leon Russell, cited Ron DeSantis for “political grandstanding” and courting “a dangerous, extremist minority” – only to have conservatives mock Russell himself for living in Tampa.

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