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Bangkok Post
Bangkok Post
Business

Thailand tops mini-drama revenue as TikTok eyes expansion

TikTok Mini Thailand Sensor Tower SouthEast Asia
Mr Thunyavut says the first phase of the Mini-Series will be launched in the third quarter.

Thailand leads in short-drama in-app purchase revenue in Southeast Asia and is the third-largest regional market in terms of downloads, says research firm Sensor Tower.

Social media platform TikTok Thailand is capitalising on mini-dramas to provide local content producers with a gateway to distribution channels in order to reach new audiences.

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