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Fortune
Fortune
Lionel Lim

Thailand’s cash handouts made a ‘very good’ month even better for retail conglomerate Berli Jucker’s CEO

(Credit: Courtesy of Berli Jucker)

Thailand only rolled out its surprisingly controversial cash handouts in late September, doling out 10,000 Thai baht ($303) to eligible Thai citizens in a bid to revive the country’s flagging consumption. 

Yet Thapanee Techajareonvikul, CEO of Thai retail conglomerate Berli Jucker, is already seeing the effects of the cash handout. “September was a very good month for us,” she says, noting that the cash handouts helped boost sales even if they were only disbursed in the last week of the month. 

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