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Bangkok Post
Bangkok Post
Business

Thai startup digitising smell and taste

Ms Wandee, second from left, Mr Charnwit, second from right, and Mr Teerakiat, right, at the Sensory AI Open House 2026.

MUI Robotics Co Ltd, a Thai deeptech startup, is developing a sensory artificial intelligence (AI) platform designed to transform sensory perception into digital intelligence, aiming to position Thailand as a global leader in what it calls the next layer of industrial AI.

"The world is entering the era of the AI economy, where data has become a critical resource. A layer of data yet to be fully utilised is sensory data," Wandee Wattanakrit, co-founder and chief executive of MUI Robotics, told a recent seminar on sensory AI.

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