Last year, the local #OMEGAMyChoice campaign starred six Thai actresses, led by Anne Thongprasom, and involved 30 other women from all walks of life.
The diversity is further expressed through 10 celebrities featured in the 2022 edition.
The new line-up comprises Jarinporn Joonkiat, Nittha Jirayungyurn, Yongwaree Ngamkasem, Achiraya Nitibhon, Matcha Mosimann, Patcha Poonpiriya, Wipawee Patnasiri, Sarasha Raiva, Ingfah Damrongchaitham and Wachana Charoensomsamai.
Wearing Omega watches from the Constellation and Seamaster collections, they express their individuality in portraits taken by leading fashion photographer Waroon Kieattisin.
The background of the photoshoots is inspired by bold-coloured dials of the latest models. For instance, the face of the 38mm Seamaster Aqua Terra 150M comes in Atlantic blue, terracotta, bay green, sandstone and saffron. The new 29mm Constellation watches are as colourful, with the natural aventurine dials in red, green or blue.
At the turn of the 20th century, Omega was one of the first companies to commercialise wristwatches, whose small size embraced feminine wrists. Over the years, more options have been developed by the Swiss brand to cater to different personalities and lifestyles.
The local campaign is a spin-off from the global My Choice featuring black and white portraits as well as videos of Omega's inspiring female ambassadors Nicole Kidman, Dongyu Zhou, Kaia Gerber, Kiko Mizuhara, Allyson Felix, Zoë Kravitz and Han So-hee.
