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Bangkok Post

Business

Thai smartphone sales decline 17% in Q2

Counterpoint Thailand Apple Oppo Samsung

A man checks out the latest models of smartphones displayed at the Thailand Mobile Expo 2022 held in May. (Photo: Arnun Chonmahatrakool)

Despite a double-digit decline in smartphone shipments to Thailand in the second quarter, premium handsets costing over US$400 (14,396 baht) surged 22% year-on-year, according to market research firm Counterpoint.

In the second quarter, smartphone shipments to Thailand declined 17% year-on-year to 4.2 million units, Counterpoint said.

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