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Bangkok Post
Bangkok Post
Business

Thai Mice sector forecast to generate $12bn by 2027

RX Thailand ASEAN FemTech Relx
Mr Jones at the 36th edition of METALEX. The chief executive officer believes Thailand has high potential in the Mice industry, particularly in the exhibition segment.

Thailand has the potential to become the Asean hub of Mice (meetings, incentives, conferences and exhibitions), with the country's industry forecast to reach US$12 billion by 2027, buoyed by world-class venues and its multicultural nature, according to global event organiser RX.

The company expects to see more hybrid trade shows in the future, including use of robots at shows.

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