The value of Thailand's digital content industry is expected to reach 62.4 billion baht by 2024, up from 42 billion baht last year, driven by strong growth in the gaming sector and the recovery of the animation industry, says the Digital Economy Promotion Agency (Depa).
However, the character market slumped last year as weaker consumer demand during the pandemic adversely impacted the growth of the sector.
According to Depa's latest study of the digital content industry in 2021, its value grew by 7% to 42 billion baht last year, buoyed by a flourishing gaming sector.