Thai agriculture needs a shake-up

This Sept 12 photo shows a rice farmer wearing metaverse goggles to obtain data from the internet about fertiliser, weather conditions, and rain to better manage productivity and yields. Photo by Ericcson

Startups have succeeded in disrupting so many business sectors in Thailand. Why not in agriculture yet?

Thailand's outdated and unproductive agriculture definitely needs a shake-up. Despite the natural abundance, farmers remain poor amid rising investment costs and low prices. Droughts and floods from climate change have also increased their production risks, making farmers' lives much more difficult.