TfL blocks Save the Children advert calling for end to two-child benefit limit

The adverts were due to run in Westminster station to coincide with the government’s comprehensive spending review. Photograph: Steve Taylor/SOPA Images/REX/Shutterstock

Transport for London (TfL) has banned adverts from the charity Save the Children calling for the two-child limit on universal credit and child tax credit to be scrapped, deeming them in breach of its bar on “political” advertising.

The adverts, designed to look like a train departure board, carry the message: “By the time you get to work another child in the UK will be dragged into poverty.”