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Digital Camera World
Digital Camera World
Tom May

Text-to-video is coming to Premiere Pro as Adobe adds AI tricks to its video editor

GIF of dancing animated characters.

It's been quite a week for users of Adobe's video tools. First, Adobe unveiled some useful new features in Premiere Pro aimed at improving overall workflow efficiency; in particular, making color grading a cinch. And now the software giant has announced plans to integrate generative AI features into its video editing software. 

The new text-to-video feature, powered by Adobe's Firefly Video Model, will enable you to generate video clips directly from text prompts. This feature will be complemented by a wide array of camera controls, enabling fine-tuning of elements such as angle, motion and zoom. 

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